Today, app interfaces are filled with emotion, and have evolved from a static medium into a dynamic, interactive experience. Done right, it's a small pleasure in our busy life schedules to just open an app... The beauty of it's interface makes our day brighter while it's function makes our life better.
It isn’t enough a websites function is good; it has to look good to. Encompassing many different skills and disciplines, the Blue Apple web design strategy seeks to enhance the overall experience without compromising visual appeal. This includes how certain designs will affect load time, how they will function on different types of browsers, and what impact they will have on your users.
Passion for interfaces, blockchains & the moon. Fascinated how internet connected systems effect human behavior and life experiences.The work speaks for itself. Browse some of my projects below or use this Google Drive link to view part of the Blue Apple portfolio.
Passion for interfaces, blockchains & the moon. Fascinated how internet connected systems effect human behavior and life experiences.
Case Study 2009
American Sailing Association App
Research & UX UI Design & Development by Blue Apple
For beginning sailors or old salts, this app is feature rich. On the water or in the classroom, it's a collection of many great sailing resources. Get quick access to weather, how-to-videos on sailing and knot tying, boat light identification guide, signal flags or connect with friends. This is a must have pocket reference app for sailors.
Final UI Design
Weather - Up to the minute nationwide and local weather. Quick access to favorites list of locations. Get the best coverage with infrared satellite, visible satellite, water vapor satellite, national radar mosaic, East & West CONUS radar, Alaska and Hawaii and Puerto Rico radar, US Atlantic tropical radar, Gulf of Mexico tropical radar and US Pacific tropical radar. Get the latest wind and ocean surface forecast, and with the world wide buoy information center, know the water conditions around any buoy... at any time.
Glossary - Sailing terms and definitions for quick reference.
Knots - How-to-guide for learning famous and important boating knots.
Signal Flags - Learn to identify boating and racing signal flags.
Light Identification Guide - Night time verification of boats by their lighting signature.
How-to-Videos - Vast library of sailing videos to help with any boating challenge or maneuver, taught by the professionals.
School Locations - Get access to over 300 school across the planet. Select by current location or select a region, state or city.
Sailing Standards - Broad overview of courses and standards offered for a sailing education.
Social Media - Gateway to Facebook, Twitter and friends.
Store - Access to the ASA store for purchasing sailing gear and education materials.
Research & Discovery
Images Courtesy of Facebook: American Sailing Association
American Sailing Association has 100,000+ members world wide. 6,642 Facebook members liked the topic, American Sailing Association.
Target Research [ Interviews ]Images Courtesy of Facebook: American Sailing Association
The following are questions asked to sailors and sailing enthusiast:
How much time do you spend on the water?
Would a sailing app be of interest to you? Why?
What features in app would be of service?
Key FindingsMobile Lifestyle - The majority of sailors and sailing enthusiast do not own their own boat. This means they borrow, crew or charter boats to gain access to the water. In this scenario, they often do not know what equipment the boat will be outfitted with. Most vessels are equipped with navigation and radio equipment, but advanced weather forecasting instruments are often not found. Today, the modern sailor always has a backup plan, and the mobile device is that plan. Since most sailing is coastal or inland cruising, mobile devices are within range of cell towers and this gives the sailor access to up to the minute data.
Weather - Having access to all types of weather data while on the water has defined the modern sailing experience. This is the primary feature sailors have requested in a mobile application.
Knots, Flags & Lights - Sailors are always introducing the wind, water and sailing to new people. A captains duty is hard, so when bringing new people on board, sometimes it would benefit the captain and the boat if the newby's could get quicks tips on their own time. An app feature requested to fill this purpose is knot education. While the other two requested, light and flag features are taught in a sailing education, a quick reference is still needed by the saltiest of sailors.
Sailing Enthusiast Seeks Education
Sailing enthusiast wishes to take sailing courses. The enthusiast joins the local sailing school. The enthusiast is completely new to sailing and the amount of information is enormous. The enthusiast is a good student, especially in the classroom, but while on the water the enthusiast keeps forgetting basic terminology. The enthusiast's confidence is shaken. With the glossary app, the enthusiast finds confidence again.
Case Study 2013
Zeitgeist Gallery Website
UI Design & Development by Blue Apple
Seeking an alternative exhibition space where the aesthetic climate is perfect for art to thrive, the Zeitgeist Gallery website exhibits and represents New England artists of exceptional quality. Artist have their own online gallery and members are kept up to date on local and national showings.
Final UI Design